My client had a request – to create a brand hero for his company project. Initially, I explored two options: a fox and a bear. I wanted to capture their distinct personalities and traits in these initial sketches. I’ve worked on refining the sketches to align perfectly with my client’s vision, brand identity, and the desired qualities of the character that were briefed to me.

To my delight, my client loved my work and commissioned me to design another brand hero, this time an adorable sloth character, to join the brand heroes lineup.