I’m beyond excited to share the full brand identity for Picturalab • Art Studio, opening in 2025 in The Hague! Co-founded with my amazing best friend Dorota, we’ve poured our hearts into creating a fun, creative space where both kids and adults can unleash their inner artists!
This project has been a deeply personal journey, blending our shared passion for art, creativity, and teaching. 

This brand identity reflects that vision—a playful yet sophisticated design that speaks to all generations. The geometric logo, inspired by the shapes and colors of creativity itself, is at the core of this visual story. 

But my work didn’t stop at the logo—I was responsible for creating all aspects of the brand identity, from social media layouts and motion design of the logo to every detail in the brand book. This includes oil paintings serving as our visual language, as well as the website and all its elements.

From versatile applications like motion design to tactile elements such as aprons and packaging, every component was thoughtfully crafted to bring Picturalab • Art Studio to life. You can take a look below!